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A Natural Brightening Shampoo That Wont Damage Your Hair? Dr.Craft Purple Shampoo Benefits

Dr.Craft purple serum


Key product features:


Dr. Craft's Natural Purple Berry  Brightening Serum formula actively neutralises yellow and brassy tones in blonde, silver and grey hair. Each treatment results in healthy, nourished and vibrant looking hair. Unlike purple shampoo, our serum uses 100% natural pigments, rather than synthetic dyes, to treat hair with brassy overtones!


Scented with Bergamot, Eucalyptus, Spearmint, Tarragon and Lemon essential oils. 100% free from cruelty, SLS, silicone, synthetic dyes and fragrance.


Using ground-breaking Dr. Craft science, we've extracted the skins from British blackcurrants and transformed them into natural and sustainable beauty! This patented technology uses blackcurrant skins, which contain high concentrations of natural pigments called anthocyanins. These give the berries their intense colour and counteract the brassy tones in your hair.


Blackcurrant skins benefits:

  • Using a natural dye / hair enhancer will positively affect the environment and generate amazing results for your hair.


  • Some permanent hair dyes contain carcinogenic substances like arylamines, which are absorbed through the skin. Some say there is a connection between hair dye with arylamine in and bladder cancer.


  • As for the environment, any wasted dye will contaminate the surroundings by exposing the toxic chemicals to the planet, affecting both local and distant ecosystems. For example think about washing dye down the sink, it has to end up somewhere and probably not where you think.



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